Sega’s dirt campaign

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Talk about innovation in marketting!Sega UK’s marketing department has come up with their own new way of advertising, having named it ’street advertising campaign’ for the update of AM3 classic, Sega Rally. Followers of the game are told to promote the game by donning their own dirty vehicle with its name and a slogan to match it, then emailing in a picture for the crowds to see. Fans who manage to take the best photo are being provided with their very own copy of Sega Rally, a PS3 and an extreme rally day experience, which,combined with the other two, would be the best thing to give any dedicated fan.Sega Rally blogs have been given a makeover to match this interesting bit of news, for vehicle designer Keith Burden posts regularly on the process of constructing the cars for the game, and new entries of the contestants wanting a chance to win the delicious prizes. Setting aside the competition, the game itself is worth checking out, with detailed mud physics combined with soem of the older tactics of racing in arcades, which results in time well spent if you are a race title fan.

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1 Tamer Husni Dec 5th, 2007 at 6:31 pm Quote

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8 Vanna White May 21st, 2008 at 7:13 am Quote

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