Sony has been cunningly showing flexibility in the prices according to the market moods. The PS3 60GB, which was originally sold for $599, was suddenly dropped to 499$. A full 100$ price cut produced a boom in the sales. And people began buying the console with renewed frenzy. PS3 smartly stopped producing the 60GB consoles in favor of promoting the 80GB console which shall start coming out as soon as the 60GB ones disappear, in that way securing itself from the loss most companies have to go through when launching an upgraded version of the same product. This strategy enabled Sony to sell Microsoft by 2000 units in Canada only. The sales increased tenfold to 159000$ which a mere 98000$ the previous month. Karraker stated, “The 60GB is not out of stock in the US. SonyStyle.com currently has a back order notice up on their site, but they are shifting some inventory and will have it available again soon.” When asked for further clarification, Karraker said, “All we can say at this point is we have ample inventory for anyone looking to buy a PS3 in North America.”